We were born to grow old, so why is aging so hard?



The Wrinkle Project is designed to change the way we live, for the long haul - from birth until death.


Our goal is to disrupt the negative narrative about growing older & create new ways for people to enjoy every stage of life. Through our Aging Innovation Lab, we are reframing what it means to live a conscious & fulfilling life.

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The Death Cafe

An event to increase awareness of our mortality & develop a plan to live with greater purpose & meaning


The Wrinkle Podcast

An intergenerational conversation on air exploring complicated family dynamics around aging


Visual Public Service Announcements

A photography exhibit designed to confront our internalized biases around growing older


The Wrinkle Salons

A set of engaging conversations to explore what it means to grow up and grow older